Our PR Essentials training programmes can be delivered on a one-to-one basis or for your team. They’re short and sweet. At the most they’ll take half a day out of your schedule and sometimes as little as two hours.

Each programme will be tailored to your sector and your business and any particular challenges at hand.

They’re also informal and interactive... as much your opportunity to pick our brains on all things PR as for us to convey our distilled expertise to you on the topic in question.

You’re guaranteed to come away with new ideas for your business and quick win actions.

Our PR Essentials suite currently comprises:

How to … use PR in your organisation

• Understanding the role of PR
• Defining communications objectives
• Distilling key messages
• Identifying target audiences
• Creating angles for the media
• Measuring results

How to … handle the media

• Identifying target media
• Principles of good media relations
• Handling media enquiries
• Damage limitation
• Print, broadcast and online
• Do’s and don’ts

How to …get media coverage

• Press releases – a crash course
• Articles
• Regular columns
• Advertorials
• Forward features
• Case studies
• Letters
• Photography
• Broadcast approaches

How to … meet the press

• Research and targeting
• Selling your organisation
• Preparing your spokesman
• One-to-ones
• Group briefings and topic lunches

Find out more ...

Contact us to find out how PR Essentials can help move your business forward.