Starting with a detailed project brief that we may also help to formulate, we use a combination of internal and external desk-based and personal research techniques to gain a comprehensive insight into where you are now, identify the opportunities and threats you face and devise strategies and programmes for growth.

We deliver the following established assignments but are happy to work with you against your bespoke brief.

Communications Review

• In-depth interviews with senior management, key personnel and employee groups
• Face-to-face or telephone-based research of key publics, including clients, intermediaries, journalists and competitors
• Desk research utilizing market reports, local/trade business organisations and specialist media
• Media audit
• Analysis of all existing communications strategies, plans, activity and collateral
• Development of communications objectives, key messages and strategic approach
• Formal presentation of recommendations

Media Audit

• Analysis and evaluation of media coverage
• Benchmarking with competitors (coverage and resources)
• Feedback from key journalists
• Identification of media opportunities
• Formal presentation of findings and recommendations

Media Relations Programme Development

• Identification of issues and development of positioning statements
• Identification of media spokesmen (media skills training is offered as a discrete service)
• Meet the press programme/timetable
• News and comment programme/timetable
• Placed editorial programme/timetable
• Media partnership opportunities
• Recommendations for media monitoring/evaluation and other resources, including photography
• Research and creation of comprehensive and sectorised media lists
• Recommendations for on-line media centre and media briefing material
• Integration with other PR/marketing activities