Alpha-Numeric Developments
Credit risk software systems and consultancy

We undertook a comprehensive review of AND’s marketing communications activity, including an audit of media awareness and perceptions of the company and its competitors. Based on a communications SWOT analysis, we developed formal communications objectives, a strategic approach, a set of key messages through which to define AND’s position in the marketplace and devised a detailed ongoing media relations and PR programme.

Critchleys
Chartered accountants and business advisers

We conducted an in-depth strategic review of the firm’s marketing operation highlighting key priorities for its short and medium term business development strategy. We conducted in-depth interviews with the firm’s management and with over 40 clients and professional contacts, supported by desk-based research into the firm’s target markets. Our comprehensive recommendations covered a number of areas including branding, niche marketing, new product development, management processes, resources and external and internal communication.

http://www.critchleys.co.uk/

Mazars Neville Russell (now Mazars LLP)
Chartered accountants

We delivered strategic recommendations for raising the firm’s national and local media profile, focusing on the key areas of organizing systems and resources, developing a proactive media relations programme and devising PR campaigns and platforms. Specifically, we recommended an approach to securing national coverage for the firm as a Budget Day commentator; we also prepared guidelines for use by the firm’s regional offices in securing local media comment.

http://www.mazars.co.uk/