The written word communicates and educates. It can also excite and inspire us. Above all, good business copy is about persuading your audience to take action … pick up the phone and arrange an appointment, take a look at your website, buy your product or service on-line. It can also have a more subtle but equally persuasive effect by creating an understanding of what you do, informing an opinion about you or changing an existing perception of your business.

So, how do we create persuasive copy?

By listening … we’ll explore, challenge, question until we get right under the skin of who you want to talk to, what you’re offering and why you’re the people to deliver it.

Creating a voice … using a copy style that communicates your organisation’s personality will create that critical relationship with your reader.

Taking the reader’s perspective …every word we write is about what rings their bell – banging out the company mantra just won’t get attention or sustain interest.

Passing the so what test … we focus on how and why your potential customer’s business is going to be better off, not what you’re going to do for them – it’s a crucial difference .

Tailoring the style to the task … all copy should be inviting but the wrong style can be a turnoff – ours is friendly but not chummy, impressive but never pompous.

High standards … it goes without saying that we deliver technically good copy through succinct use of English, correct grammar, effective punctuation – although the odd split-infinitive can be good for style!

Producing the results …whether you want immediate action or another tick in the box towards a longer-term buying decision, our copy will make it happen.

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Some examples of the copy writing work we've undertaken for clients.

Contact us to find out how Write Angle PR can create persuasive copy for your business.